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Driving Customer Equity How Customer Lifetime Value Is Reshaping Corporate Strategy - 9780684864662

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About the Book :

  • Language : English
  • Binding : Hardcover
  • Contributors : Roland T. Rust, Katherine N. Lemon, Valarie A. Zeithaml

Driving Customer Equity How Customer Lifetime Value Is Reshaping Corporate Strategy Details :

DETAILS

  • Language : English
  • Binding : Hardcover
  • Contributors : Roland T. Rust, Katherine N. Lemon, Valarie A. Zeithaml
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Driving Customer Equity How Customer Lifetime Value Is Reshaping Corporate Strategy Price History

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