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Brand Equity and Advertising Advertising s Role in Building Strong Brands 10th Annual Advertising and Consumer Psychology Conference Papers Advertising Consumer Psychology illustrated edition - 9780805812848

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About the Book :

  • Language : English
  • Binding : Paperback
  • Contributors : Aaker, David A. Aaker, Biel, Alexander L. Biel

Brand Equity and Advertising Advertising s Role in Building Strong Brands 10th Annual Advertising and Consumer Psychology Conference Papers Advertising Consumer Psychology illustrated edition Details :

DETAILS

  • Language : English
  • Binding : Paperback
  • Contributors : Aaker, David A. Aaker, Biel, Alexander L. Biel
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Brand Equity and Advertising Advertising s Role in Building Strong Brands 10th Annual Advertising and Consumer Psychology Conference Papers Advertising Consumer Psychology illustrated edition Price History

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